What We Do


What do we do?

Description of Services

What does “setup” – “strategy” – “optimization” – actually refer to?

  • We look at your entire social media campaign and what you need to be posting, tweeting, what your number of likers, followers and level of engagement should be and we get you there!
  • We look at your website and what the social media presence is like on your site, including where people are led to when they click on links you post
  • Considering your overall long-term and short-terms goals, we look at what results you are currently getting with your current program and find the broken “link in the chain” to see what is wrong with your current program and what needs to be changed in messaging, in following, videos, your website, etc.
  • We look at EVERYTHING you are doing to make a complete analysis, down to the exact logo pictures and descriptions used on social media sites

“Optimization” = changes are made or setup is done with the specific intention to best reach your target audience and to reach your short and long term goals. We put ourselves in the place of the consumer…your target customer/follower/connection and what would attract them and encourage them to take the action you want them to take

 

Twitter setup/optimization – may include all or some of the following, based on your campaign needs and our recommendations…

  • Profile design, including any photo cropping and resizing needed
  • Twitter name optimization
  • Description of you or your business, including taglines, about, and bios
  • Profile Info including website and other social media platforms
  • Creation of database of “stock tweets”
  • Create list of Twitter users you should be following and whose following should be targeted

Facebook setup/optimization – may include all or some of the following based on your campaign needs and our recommendations…

  • Profile design, including any photo cropping and resizing needed
  • Facebook page name and URL optimization
  • Description of you or your business, including taglines, about, and bios
  • Profile Info including website and other social media platforms
  • Timeline optimization
  • Facebook ads campaign created
  • Invitation of contacts to Like the page
  • Custom tab creation – number of custom tabs

 

YouTube setup/optimization –may include all or some of the following based on your campaign needs and our recommendations…

  • Profile design, including any photo cropping and resizing needed
  • Channel name and URL optimization
  • Description of you or your business, including taglines, about, and bios
  • Channel Info including website and other social media platforms
  • Channel “tags”
  • Optimized (SEO/SMO) tags and description added to videos

 

LinkedIn setup/optimization – may include all or some of the following based on your campaign needs and our recommendations…

  • Profile (personal, company, group) creation and design
  • LinkedIn Name, URL, company URL optimization
  • Description of you , your business, including taglines, about, and bios
  • Profile Info including website and other social media platforms

What does monthly maintenance involve? Twitter and Facebook examples…

Twitter

  • Identifying your BEST target followers and following them
  • Unfollowing any followers who do not follow you back to optimize your following list
  • Maintaining a balanced ratio of following to followers
  • Buying an initial amount of followers to give the brand a “boost”
  • Tweet strategically using a variety of messaging at different times, keeping it interesting, keeping your brand image well represented and prioritizing tweets according to your goals
  • Monitoring tweet replies, mentions and replying to all tweets or sending you questions
  • Participating in live-tweeting with #hashtags and trending topics as applicable for your industry
  • RTing key people in your industry
  • Twitter customized #hashtag creation and limited-time/event tweeting

Facebook

  • Posting strategically using a variety of messaging at different times, keeping it interesting, keeping your brand image well represented and prioritizing posts according to your goals
  • Maintain Facebook ads campaign, monitoring effectiveness and pricing
      • Change ads
      • Advertise new campaigns as needed
      • Direct demographic targeting
      • Troubleshooting to get the best ad click-through or Like rate
  • Monitor engagement, change strategy to get higher engagement as needed, consult and create new methods of engagement such as contests, sales, trivia, etc.