You’ve probably heard a lot of chatter about online branding social media brand or digital brand recently. All these various terms and how they relate to social media marketing, online marketing, your website and why they should even matter to you at all can be so confusing that many small business owners just give up before they start. An easy explanation is that a digital brand is literally your billboard to the world. It encompasses your social media presence, your website, web listings of all types, and takes into account not only your content but your number of overall followers. A digital brand is literally what makes the difference between a best-selling author with multiple speaking engagements
and media appearances, and a self-published book on a website that sells 25 copies. A digital brand is what makes the difference between a successful small business owner or startup and a business that cannot survive the competition that has an incredible social media campaign. The importance of your digital brand in business, media, PR, no matter what industry you are in or what your overall success goals look like, cannot be underestimated in 2016.
So for those new to the concept of a digital brand, social media branding or online footprint how do you know if your digital brand is working for – or against – you? If there is anything the hundreds of entrepreneurs, business owners and public figures I have held consultations with the past seven years have taught me, it is that there is a great deal of uncertainty about what a successful online brand or marketing campaign looks like – and there is also a lot of false information and gimmicks to take advantage of those in confusion. That is why I decided to share with you the five key indicators I use as a digital branding strategist and social media consultant, when evaluating the effectiveness of a new client’s social media presence and digital brand.
- Do you regularly get new business/PR/media/opportunities directly from social media?
- Are you brand-consistent? (For example: do you have updated cover photos on your Twitter profile and Facebook page that are relevant or match the branding of your website?)
- Do you have numbers proportional to other successful brands in your area and industry and is your Twitter, Instagram, LinkedIn and Facebook following / connections growing every week (by more than 5…)?
- Is your content updated on all sites bearing your name or brand so that if a potential new client looked at you today they would understand exactly what you do and see you as an expert they need?
- Are you any closer to your personal or business goals this year than you were in 2015? 2014? 2010?!
If you answered a resounding No! to three or more of these questions…we should probably talk. The good news is that there is hope, and no matter what state your digital brand is in, it can be repaired and quickly! I love helping people do this, and not just global organizations or major franchises. Set up an appointment with me and we can get started on brand-repair ASAP. I promise I’ll do my best to make the process as painless as possible!
Email info@kisssocialmediamarketing or call (480) 296-9314 for questions or to book your first consultation appointment!
Written by Christina Forrester, CEO KISS Social Media Marketing
Christina Forrester is a Social Media Consultant to celebrities, Fortune 500 business owners, and as
the CEO of KISS Social Media Marketing, is considered an authority on online marketing campaigns. She began working in the social media industry in 2005 and started her company in 2009, making her a forerunner in the Social Media marketing industry. She has taught social media at seminars and
events across the country and developed a proprietary set of strategic techniques that can be used with
any industry and to achieve any marketing goal. Her proprietary techniques are what made the social
movement organization she founded a huge success, leading to a social media membership of over
50,000, a guest panelist invitation at the 2012 Democratic National Convention, an appearance on
PBS, CNN Radio, a European Documentary and the release of an upcoming book. Christina is also a
musician, singer and songwriter and will be releasing her first album in early fall 2016.